Radio Campaigns

Dyson radio Ad

This is a Radio Advertisement that I produced for a radio module in my Media Studies degree.

In this radio project, I designed an ad to promote Dyson vacuum cleaners. The creative strategies focuses on humor, with the goal of generating an emotional connection with the audience.

Here is the English adapted version of the script:

Narrator: Do you ever get that feeling when you're doing it ? That intense tickle and the sudden urge to... [moanings][sneeze]

Narrator: Whoa, settle down, you guys! Stop those allergy attacks with Dyson, the new way to banish dust. Visit dyson.com, try it out, and experience the difference. Dyson: a truly pleasurable experience.

thisis@joanasrules.com